IMA is a fresh party concept in Brussels, created by DJ and friend Bemira. Her initial request was to make a couple of Instagram posts, and a Facebook banner for her next event. She was pleased with the way it turned out so we decided to keep working toghether.
So for the next party I developed a logo for IMA and established a cohesive visual language so every event could have it’s own style but still feel like an IMA party. We printed posters featuring the new logo and aestetic, receiving great reactions from attendees.
Over the next couple of events, we experimented with more colors and different typefaces. I also started making reels for the social media campaign which made the design really come to life.
